Customer Relationship Management
Resources
The CRM Team supports Smeal’s Constituent Relationship Management (CRM) solution, Salesforce. Salesforce is a platform designed to help Smeal increase enrollments, streamline communications, and support and improve efficiency across-the-board with Smeal constituents.
Smeal first implemented Salesforce in 2009 in the MBA and EMBA programs and began a College-wide implementation in 2013. The goal of this implementation was to develop and support a CRM platform architecture and constituent model for the entire Smeal Salesforce user community to help increase enrollments, streamline communications, and improve efficiency across-the-board with our constituents. To that end, the Smeal CRM Team has developed expertise and resources focused on the growth and support of the core Salesforce CRM platform as well as tools and technologies to enhance its effectiveness, such as: